https://ericamathews.work/contact daily 0.75 2022-05-09 https://ericamathews.work/about daily 0.75 2025-05-06 https://images.squarespace-cdn.com/content/v1/609485ba4d2f914c2cb73241/1649365071370-T60OVXOFOLUWF7ZXQC38/9B0BE8FB-DDA4-4C4B-BAB3-372057A5E41C.JPG Contact https://images.squarespace-cdn.com/content/v1/609485ba4d2f914c2cb73241/1649367211774-YQYW9R0OUYGAKU81A9C3/2BA1D437-32EC-4289-8ECB-DD00000C17B3.jpg Contact https://images.squarespace-cdn.com/content/v1/609485ba4d2f914c2cb73241/8f135c3d-40a2-48e7-bdfb-22d28badeb2f/IMG_8730.jpg Contact https://images.squarespace-cdn.com/content/v1/609485ba4d2f914c2cb73241/dd020ba3-900e-4fd4-a24b-5dad0ba638b5/IMG_5629_Original.jpg Contact - “I specialize in communicating complex security concepts to everyday consumers” https://ericamathews.work/portfolio daily 1.0 2026-07-15 https://ericamathews.work/portfolio/elearning-roller-skating monthly 0.5 2026-07-15 https://images.squarespace-cdn.com/content/v1/609485ba4d2f914c2cb73241/edf76dc2-f0d9-4256-97eb-a3a7f5cbe710/smartmockups_l02x4mnq.jpg Portfolio - Helping new roller skaters choose the right wheels (personal project) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/609485ba4d2f914c2cb73241/ce41d7cb-5716-458f-bff6-30b4711e74c2/Screen+Shot+2022-02-25+at+3.35.52+PM.png Portfolio - Helping new roller skaters choose the right wheels (personal project) Page 1 of the storyboard https://images.squarespace-cdn.com/content/v1/609485ba4d2f914c2cb73241/d1f18290-2add-4219-909f-6e3527286696/Screen+Shot+2022-02-25+at+3.55.08+PM.png Portfolio - Helping new roller skaters choose the right wheels (personal project) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/609485ba4d2f914c2cb73241/ce1e3383-5d99-4e5d-8a21-17913b504aa0/Indoor+Wheels.png Portfolio - Helping new roller skaters choose the right wheels (personal project) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://ericamathews.work/portfolio/teams-app-audit monthly 0.5 2026-07-15 https://images.squarespace-cdn.com/content/v1/609485ba4d2f914c2cb73241/8d6f6662-a969-48c3-b939-fc61b16f3e41/unnamed.png Portfolio - Developing a voice and tone for Teams for frontline workers - Developing a voice and tone for Teams for frontline workers Role: Content designer https://images.squarespace-cdn.com/content/v1/609485ba4d2f914c2cb73241/64e10cdd-10c9-4214-abf5-26a34240a971/User+testing+%281%29.png Portfolio - Developing a voice and tone for Teams for frontline workers - Make it stand out Here’s some before and after feedback we received from customers. https://ericamathews.work/portfolio/defender monthly 0.5 2026-07-15 https://images.squarespace-cdn.com/content/v1/609485ba4d2f914c2cb73241/c7647925-5e35-4202-8295-b9fe637507da/Screenshot+2025-01-17+at+11.22.36%E2%80%AFAM.png Portfolio - Driving consumer VPN adoption through content strategy - Driving consumer VPN adoption through content strategy Role: Content designer https://images.squarespace-cdn.com/content/v1/609485ba4d2f914c2cb73241/158b8237-17bc-47f3-ba7a-9d84205a9916/Screenshot+2025-04-26+at+11.59.34%E2%80%AFPM.png Portfolio - Driving consumer VPN adoption through content strategy Initial onboarding screen jumped into instruction too quickly and contained too much technical jargon. Also, the red illustration conveyed alarm, instead of reassurance. https://images.squarespace-cdn.com/content/v1/609485ba4d2f914c2cb73241/aa759af4-1497-4dec-b161-9612f4112cda/Intro+edited.png Portfolio - Driving consumer VPN adoption through content strategy Final version focuses on staying safer on public Wi-Fi, which was a key user concern. I also recommended we swap out the illustration to convey protection and a more positive tone. https://images.squarespace-cdn.com/content/v1/609485ba4d2f914c2cb73241/a8fc9120-61b5-4f8c-8c79-482188b9e336/Screenshot+2025-04-27+at+12.00.21%E2%80%AFAM.png Portfolio - Driving consumer VPN adoption through content strategy This final onboarding screen was too lengthly and communicated value propositions too late in the onboarding process. https://images.squarespace-cdn.com/content/v1/609485ba4d2f914c2cb73241/689edf14-32ef-4fc4-897f-ae515d82e976/Screenshot+2025-04-27+at+12.00.55%E2%80%AFAM.png Portfolio - Driving consumer VPN adoption through content strategy Updated version clearly confirms successful set up and guides users on how to get started with the feature. https://images.squarespace-cdn.com/content/v1/609485ba4d2f914c2cb73241/30bcd143-545d-4f41-b3e8-3a4e2e3578f7/Screenshot+2025-01-17+at+10.43.24%E2%80%AFAM.png Portfolio - Driving consumer VPN adoption through content strategy L1 screen clearly communicates essential information. Additional details are behind tooltips. Accessibility note: tooltip appears when selected (not on hover) making it easier for navigate for screen readers. https://ericamathews.work/portfolio/passkey-sign-in monthly 0.5 2026-07-15 https://images.squarespace-cdn.com/content/v1/609485ba4d2f914c2cb73241/01e35fc1-9578-48e1-9054-7df199e56a1f/Screenshot+2025-04-27+at+12.47.39%E2%80%AFAM.png Portfolio - Introducing passkeys to millions of Windows users https://images.squarespace-cdn.com/content/v1/609485ba4d2f914c2cb73241/01e35fc1-9578-48e1-9054-7df199e56a1f/Screenshot+2025-04-27+at+12.47.39%E2%80%AFAM.png Portfolio - Introducing passkeys to millions of Windows users https://images.squarespace-cdn.com/content/v1/609485ba4d2f914c2cb73241/3cedcae1-e3d0-4147-985f-62eff9f290a4/6ae697444236095aa4c71b20f2a5d0e3c0acfd10a25fe5ff1c0c2e251be68a92.png Portfolio - Introducing passkeys to millions of Windows users https://images.squarespace-cdn.com/content/v1/609485ba4d2f914c2cb73241/b9e504a1-b959-4e9a-87de-b3a9f5b8f83d/0600007e5e6e46106910b0550be1a3ecd9886129f4e2a3a9da63f4e680de9ec8.png Portfolio - Introducing passkeys to millions of Windows users https://images.squarespace-cdn.com/content/v1/609485ba4d2f914c2cb73241/69d08f82-0667-4aea-8cd2-875c8c9c0d2d/427f989b051ccd38bc935e154dc01136d94d067c2dd14454043ae324dc83f83e.png Portfolio - Introducing passkeys to millions of Windows users https://images.squarespace-cdn.com/content/v1/609485ba4d2f914c2cb73241/16e25be3-89a2-4f06-be7d-4f3db2dbb63d/488269126_1087310080103454_5767394212436215110_n.jpg Portfolio - Introducing passkeys to millions of Windows users https://images.squarespace-cdn.com/content/v1/609485ba4d2f914c2cb73241/f948befe-7a71-4d72-a088-3a775ba6eac8/Screenshot+2025-04-27+at+12.56.08%E2%80%AFAM.png Portfolio - Introducing passkeys to millions of Windows users https://images.squarespace-cdn.com/content/v1/609485ba4d2f914c2cb73241/a681fd98-85cb-46d2-baeb-80bebc0cec13/save-passkey.png Portfolio - Introducing passkeys to millions of Windows users https://images.squarespace-cdn.com/content/v1/609485ba4d2f914c2cb73241/625340e4-c569-4629-a422-c730d89d4e44/hello-save.png Portfolio - Introducing passkeys to millions of Windows users https://images.squarespace-cdn.com/content/v1/609485ba4d2f914c2cb73241/f845c9e3-3cf2-4c0b-ae61-d3345c983647/Screenshot+2025-04-27+at+8.43.29%E2%80%AFPM.png Portfolio - Introducing passkeys to millions of Windows users https://images.squarespace-cdn.com/content/v1/609485ba4d2f914c2cb73241/45da1f7d-b16f-4b4a-ac3f-a8289e7381ea/10a96a5d-ed53-407e-ae05-50bda19dafd9.png Portfolio - Introducing passkeys to millions of Windows users https://images.squarespace-cdn.com/content/v1/609485ba4d2f914c2cb73241/ba4a47bf-795e-4061-8027-a7413eda572d/Screenshot+2025-04-27+at+12.21.31%E2%80%AFAM.png Portfolio - Introducing passkeys to millions of Windows users - Introducing passkeys to millions of Windows users Role: Content designer https://ericamathews.work/portfolio/purview-agents monthly 0.5 2026-07-15 https://images.squarespace-cdn.com/content/v1/609485ba4d2f914c2cb73241/5fd87563-4fd9-4e1f-8930-24f5403e3826/Learn+more+2+%281%29.png Portfolio - Improving agent adoption through content strategy and product-led growth - Improving agent adoption through content strategy and product-led growth Role: Content designer https://images.squarespace-cdn.com/content/v1/609485ba4d2f914c2cb73241/74e8929a-6b33-45cf-81b6-dfc7da425fc2/unnamed.png Portfolio - Improving agent adoption through content strategy and product-led growth One of multiple entry points that highlight the value of the Triage Agent in context of a user’s workflow. Multiple versions of the content were tested. https://images.squarespace-cdn.com/content/v1/609485ba4d2f914c2cb73241/04c63364-de4a-40be-b331-4d71ca7d0a30/image+5.png Portfolio - Improving agent adoption through content strategy and product-led growth - Before Too much content overwhelmed users and led to low engagement. Users are also required to go through the full agent setup. https://images.squarespace-cdn.com/content/v1/609485ba4d2f914c2cb73241/e3dcc2fa-b9b2-45d7-80a1-9053938d71d4/DLP+Card.png Portfolio - Improving agent adoption through content strategy and product-led growth - After Content has been streamlined with options to drill down for more info. Secure default setup option provided, and lower-priority content has been removed. https://images.squarespace-cdn.com/content/v1/609485ba4d2f914c2cb73241/22aefe54-685b-41e7-8fa9-1afd88fd4513/Learn+more+2+%281%29.png Portfolio - Improving agent adoption through content strategy and product-led growth A user favorite from the research study was this in-product FAQ page I recommended. Users frequently cited this page as a major trust-builder that answered their top questions. https://ericamathews.work/portfolio/passkey-sign-in-n384m monthly 0.5 2026-07-15 https://images.squarespace-cdn.com/content/v1/609485ba4d2f914c2cb73241/f17cc1d4-6bf1-4c33-a512-aeedf9de453f/Home.png Portfolio - Scaling content design with AI across Microsoft Security - Scaling content design with AI across Microsoft Security Role: Content designer https://images.squarespace-cdn.com/content/v1/609485ba4d2f914c2cb73241/115499da-c73d-4525-a5f6-8c98261d3cd5/A365.png Portfolio - Scaling content design with AI across Microsoft Security - Interactive framework I built this interactive framework using GitHub Copilot CLI to be shared with partners across Microsoft Security. A version for AI tools could also be accessed from this site or as a skill.